Faces of Hope provides resources for victims of domestic violence and sexual assault throughout Idaho's Treasure Valley. When they opened a second location, they asked DW to create a spot raising awareness about their expanded reach. Another location means more resources more easily accessible to more people, leading us to the campaign theme of “Hope is closer than you think”.
I worked with a copywriter to come up with the concept and script, and created the storyboards that were handed off to an animator to create the final spot. I was also responsible for creating the other campaign assets, including social media and display ads.
Client: Faces of Hope
Company: Duft Watterson
Services: Art Direction
We leaned into using numbers as a through line of the spot, allowing us to weave in statistics as well as create a numerical mnemonic to help people remember the core message of the spot.
