One in four women who should get regular mammograms don’t. To help Intermountain Medical Imaging share this message, we created the campaign “Check Your Girls” to inspire women to both get a mammogram themselves, and encourage their “girls” to get one as well.
I served as art director and designer on this campaign, co-creating the campaign concept with a copywriter, handlettering the graphics, developing the visual storyline for the video ad, and overseeing the animation production.
Client: Intermountain Medical Imaging
Company: Duft Watterson
Services: Art Direction, Handlettering
