The Emerging Leaders for Idaho's Environment (ELIE) is an initiative from the Idaho Conservation League focused on shaping the next generation of conservationists in Idaho.
As part of the 2022–2023 cohort, I spearheaded an initiative to brand ELIE, giving them a visual identity and legitimizing their cause. As a conservation group, the logo draws inspiration from national park and forest signs. However, because of this reference, I chose to bring in a bright color palette and modern type suite to make the brand familiar and friendly.
Client: Emerging Leaders for Idaho's Environment; Idaho Conservation League
Company: Chloe Pampush
Services: Branding
